Top 10 tips to improve your coffee offer
OUR STORY THROUGH THE EYES OF FABIO FERREIRA, CO-FOUNDER.
My grandpa worked on coffee plantations from a very early age. In 1929, he married my grandma and bought his first and only coffee farm in São Paulo State, Brazil. All six of my grandparents’ children, including my father worked on the coffee plantation. Sadly, in 1969, they realised the farm simply wasn’t financially viable for a small producer, so they made the difficult decision to sell.
Today, the lack of financial sustainability across small coffee producers is still a major problem around the world, with many families being forced to give up their farms to migrate to the big cities to pursue a better quality of life. Something, as an industry, we need to come together to address.